Dreams really do come true for fans of the beloved Pop-Tarts Edible Mascot. Pop-Tarts and Spirit Halloween recently debuted the Pop-Tarts Frosted Strawberry Mascot costume, giving fans the chance to dress as their favorite toaster pastry this fall.
The Pop-Tarts Edible Mascot made its viral debut last year, launching out of a toaster and being devoured by the winning team at the inaugural Pop-Tarts Bowl last December. Spirit Halloween and Pop-Tarts have revived the fan-favorite mascot this year, just in time for Halloween. The Pop-Tarts Frosted Strawberry Mascot costume available on SpiritHalloween.com and at select Spirit Halloween stores.
The announcement of this sweet and spooky collaboration sparked a wave of excitement, with the costume quickly selling out on Amazon and gaining widespread media attention. AdAge named it the "Marketing Winner of the Week," while other prominent outlets like Sports Illustrated and USA Today also highlighted the buzz. The Joester Loria Group arranged this collaboration on behalf of Pop-Tarts.