Miffy Brings Her Magic to Chicago with Kurimu Partnership

The Joester Loria Group is excited to announce Miffy’s collaboration with Chicago-based artisanal ice cream retailer Kurimu, bringing Miffy themed cones and cups to all Kurimu locations for a Miffy x Kurimu retail takeover.

From April 20th through October 31, Kurimu is transforming their stores into appreciation hubs for Miffy and her friends. All Kurimu locations are decked out with Miffy themed decor, ice cream decorations, and exclusive Miffy x Kurimu merchandise, including unique tote bags, t-shirts, and pins. The merchandise debuted on April 20th and is now available in all Kurimu stores throughout Chicagoland. Hundreds of Miffy lovers lined up outside Karimu’s popular locations in Lincoln Park and Schaumburg on April 20th & 21st for an opportunity to meet Miffy. 

Created by award-winning Dutch illustrator Dick Bruna, Miffy has delighted audiences worldwide for more than 68 years, evolving from a children’s book series with over 85 million books sold in 50 languages, to a globally beloved character and fashion icon.   

PRINGLES® AND CROCS™ COMBINE FASHION AND FLAVOR WITH A GLOBAL COLLECTION

THE COLLABORATION FEATURES A ONE-OF-A-KIND CRUSH BOOT, FIRST-EVER CROCS-INSPIRED CRISPS AND MORE DELICIOUS DESIGNS 

Pringles has partnered with Crocs, the leader in innovative casual footwear, for a flavorful and stylish collaboration of Pringles x Crocs footwear. The exciting range features three limited-edition Pringles-inspired Crocs designs and a collection of playful Pringles-themed Jibbitz™ charms, alongside a new Pringles flavor inspired by the collaboration. The Joester Loria Group brokered the licensing partnership on behalf of Pringles. 

The collection includes the Pringles® x Crocs™ Classic Crush Boot, complete with a holster for a Pringles can. Early U.S. purchasers of the boots will get to enjoy the exclusive Croc-Tail Party flavor—a limited edition treat. The  Pringles® x Crocs™ Classic Clogs, with straps inspired by Mr. P’s mustache, available in four colors representing different Pringles flavors, and the retro-inspired Pringles® x Crocs™ Classic Slides round out the collection. Pringles® x Crocs™ creatively merges food and fashion, offering fans of both brands something truly unique.

Shoe lovers and snackers around the world can now purchase the limited-edition Pringles® x Crocs™ collection at Crocs.shoes/PringlesCrocs starting at $20.00+. The exclusive Pringles x Crocs collaboration will be available globally with the Pringles Croc-Tail Party flavor available exclusively in the U.S., all while supplies last. Stay tuned on Pringles and Crocs’ social channels to learn more about the flavorful footwear drops.

Little Tikes® Story Dream Machine™ Announces Exciting New Collaborations with First-Class Storytellers Including The World of Eric Carle

The World of Eric Carle is teaming up with The Little Tikes Company, a wholly-owned subsidiary of MGA Entertainment (MGA), to take story time to new heights with Little Tikes® Story Dream Machine™. The portable story projector that’s redefining bedtime for the whole family is bringing Eric Carle’s beloved classics to life through an all-new brand licensing partnership, brokered by JLG on the behalf of The World of Eric Carle. 

Little Tikes’ new story collections from the World of Eric Carle bring a sense of interaction to the “very” books, including global bestseller The Very Hungry Caterpillar. The Story Dream Machine invites kids and families on a journey together to accompany different critters and creatures as they learn important life lessons. Little ones will delight in the rhymes, repetitions, and alliterations while counting along and feeling comforted by Carle’s beautiful, collage-style illustrations. 

The Story Dream Machine supports early literacy and introduces screen-free playtime to the newest generation of kids ages three and older. The viral TikTok sensation allows children to watch, listen, and read along to their favorite stories, and even doubles as a nightlight and sound machine. All collections include three story cartridges and one exclusive, interactive character topper that unlocks more light and sound effects when set to night light mode. The Story Dream Machine and the new Eric Carle story collections are available now at Amazon, Walmart, and ShopMGA. This new collaboration was featured by aNb Media, Toybook and The Toy Insider.