In a deal brokered by the Joester Loria Group, the Pepsi lifestyle program is expanding with the addition of new licensing partner JC Fits. JC Fits, a leading manufacturer of fashion apparel, will introduce a collection of trend-driven juniors fashion tops into market.
The Pepsi line will be refreshed seasonally and is set to include a variety of styles and accents such as tanks, crop tops, fringe and unique cut and sew silhouettes. The collection will leverage Pepsi’s strong pop culture relevance to deliver styles that reflect today’s more contemporary trends.The Pepsi line will debut this 2014 Holiday, targeting juniors fashion departments at specialty, boutique and department stores, with a suggested retail price range of $14.99 to $39.99.
Fashion continues to play an increasing role in the Pepsi lifestyle program and the Joester Loria Group will be announcing exciting new partnerships in the coming months.