PepsiCo Launches E-Commerce Fashion Hub With House of PepsiCo

JLG client PepsiCo recently launched a new House of PepsiCo e-commerce site to highlight apparel and accessories from its brand collaborations from around the world.  The new platform showcases partnerships across the PepsiCo brand portfolio, which includes Pepsi, Mountain Dew and Cheetos, among others. 

 As PepsiCo’s exclusive brand licensing agent for North America, JLG has developed a number of fashion collaborations and retail partnerships that are currently featured on the new site including  Pepsi x FILA, Mountain Dew X Girl Skateboard, Pepsi x F21, Pepsi x DSquared2, Cheetos x F21 and Brisk x In4mation.

House of PepsiCo has generated a lot of buzz with press coverage from Marketing Dive among others.

Sparkling Fun Times At The Pepsi X Profound Aesthetic Collaboration Launch Party

Pepsi has partnered with Profound Aesthetic for a new nostalgic capsule collection that celebrates the brand’s iconic heritage for the next generation.  In a brand licensing partnership brokered by The Joester Loria Group, this luxury sportswear collaboration brings Pepsi's vintage logos and legendary marketing campaigns to a selection of 90's inspired styles including track suits, tees, hoodies, hats and other collectible accessories.

The Pepsi x Profound collection will initially launch later this month on the Profound website, with subsequent releases at various specialty retailers throughout 2019.

The private launch event was held last weekend at the SLS South Beach in Miami and was attended by a curated guest list including Miami Heat star Josh Richardson, covered by US Weekly online.

Pepsi Collection Continues to Make a Splash at Forever 21

The Joester Loria Group continues to grows their client, Pepsi's licensing program with American based fast-fashion retailer, Forever 21.

JLG partnered with Pepsi licensee, C-Life Group to release ongoing capsule collections throughout 2018 at Forever 21 stores worldwide and online at Forever21.com.  The collection includes various trend-forward silhouettes for juniors including crop tops, jerseys, windbreakers and an assortment of men's t-shirts and outerwear.  The pieces feature Pepsi's iconic logos and graphics from the 80's and 90's.  Additional Pepsi licensed items will be released for Holiday 2018 as the program expands into adjacent fashion accessories and Pepsi flavored lip balm from other leading Pepsi licensees.

The Pepsi collection has been supported with social media and influencer marketing.  Ashley Iaconetti, who is best known for her appearance on the Bachelor franchise and has one million Instagram followers, was recently spotted wearing the Pepsi spaghetti strap crop top.

C-Life Group is a leading licensed apparel company with more than 25 years of experience creating innovative designs and quality apparel that is sold at major retailers nationwide. In addition to Pepsi, C-Life group works with 100 well-known brands from the sports, entertainment and music industries.

Forever 21 is the authority on fashion & the go-to retailer for the latest trends, must-have styles and the hottest deals, with over 700 locations worldwide.