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PepsiCo Launches E-Commerce Fashion Hub With House of PepsiCo

PepsiCo Brand Licensing

JLG client PepsiCo recently launched a new House of PepsiCo e-commerce site to highlight apparel and accessories from its brand collaborations from around the world.  The new platform showcases partnerships across the PepsiCo brand portfolio, which includes Pepsi, Mountain Dew and Cheetos, among others. 

 As PepsiCo’s exclusive brand licensing agent for North America, JLG has developed a number of fashion collaborations and retail partnerships that are currently featured on the new site including  Pepsi x FILA, Mountain Dew X Girl Skateboard, Pepsi x F21, Pepsi x DSquared2, Cheetos x F21 and Brisk x In4mation.

House of PepsiCo has generated a lot of buzz with press coverage from Marketing Dive among others.


tags: PepsiCo, Pepsi, Ecommerce, House of PepsiCo
Wednesday 11.06.19
Posted by Joester Loria
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Licensing programs engineered by the Joester Loria Group do more than just increase brand awareness.
Our marketing know-how, retail expertise and creative excellence significantly impacts consumer engagement and help brands grow!
Joester Loria Group  | 30 Irving Place, 10th Floor.  New York, NY 10003  |  212.683.5150  |  info@tjlgroup.com