JLG client PepsiCo recently launched a new House of PepsiCo e-commerce site to highlight apparel and accessories from its brand collaborations from around the world. The new platform showcases partnerships across the PepsiCo brand portfolio, which includes Pepsi, Mountain Dew and Cheetos, among others.
As PepsiCo’s exclusive brand licensing agent for North America, JLG has developed a number of fashion collaborations and retail partnerships that are currently featured on the new site including Pepsi x FILA, Mountain Dew X Girl Skateboard, Pepsi x F21, Pepsi x DSquared2, Cheetos x F21 and Brisk x In4mation.
House of PepsiCo has generated a lot of buzz with press coverage from Marketing Dive among others.