The Joester Loria Group continues to grows their client, Pepsi's licensing program with American based fast-fashion retailer, Forever 21.
JLG partnered with Pepsi licensee, C-Life Group to release ongoing capsule collections throughout 2018 at Forever 21 stores worldwide and online at Forever21.com. The collection includes various trend-forward silhouettes for juniors including crop tops, jerseys, windbreakers and an assortment of men's t-shirts and outerwear. The pieces feature Pepsi's iconic logos and graphics from the 80's and 90's. Additional Pepsi licensed items will be released for Holiday 2018 as the program expands into adjacent fashion accessories and Pepsi flavored lip balm from other leading Pepsi licensees.
The Pepsi collection has been supported with social media and influencer marketing. Ashley Iaconetti, who is best known for her appearance on the Bachelor franchise and has one million Instagram followers, was recently spotted wearing the Pepsi spaghetti strap crop top.
C-Life Group is a leading licensed apparel company with more than 25 years of experience creating innovative designs and quality apparel that is sold at major retailers nationwide. In addition to Pepsi, C-Life group works with 100 well-known brands from the sports, entertainment and music industries.
Forever 21 is the authority on fashion & the go-to retailer for the latest trends, must-have styles and the hottest deals, with over 700 locations worldwide.