The Joester Loria Group has brokered a new brand licensing deal for their client, World of Eric Carle, to expand on their current program with bedding and room decor collections from Jay Franco for the U.S. and Canada.
Jay Franco, a leader in the bedding, bath, and beach industry for over 60 years, will capture the essence of the World of Eric Carle brand by creating an extensive bedding and room décor line utilizing the much-loved The Very Hungry Caterpillar, along with other iconic characters from Carle’s beloved books. The new collections will capture the playful theme of the brand by highlighting iconic collage art and all-over prints.
The collection will include a variety of home products, including bedding for juveniles, toddlers and infants, bath towels and accessories, pillows, beach, storage and travel items. The collection will be introduced during Market Week from September 24th to 27th.
“Bedtime stories marry perfectly with our product categories. And given the heritage and reach of the Eric Carle stories, we are so pleased to be offering bedding, bath and beach product to the marketplace in a variety of sizes ranging from newborn through pre-school. Our designs are bright, youthful and playful, paying homage to 50 wonderful years of storytelling,” said Elisha Gordon, VP of Licensing at Jay Franco.
The World of Eric Carle is the award-winning publishing franchise that features timeless stories and iconic characters. The global consumer products program includes more than 145 licensees and promotional partners and is available in over 35,000 doors in better retail channels in 15+ countries. Categories include: toys, games, apparel, accessories, home décor, social expressions, stationery, gifts, feeding, classroom supplies and mobile apps. The Very Hungry Caterpillar is one of the top-selling children’s books of all time and has been translated into 60 languages, with over 45 million copies sold since its publication in 1969.
Retail Merchandiser recently shared the news of The World of Eric Carle’s latest brand extension.