The World of Eric Carle Partners with FILA Kids China for Children’s Apparel and Accessories Collaboration

FILA Kids China and the World of Eric Carle have teamed up for a children’s apparel and accessories collaboration that launched on September 17th in more than 500 Fila Kids' specialty stores and online in China, Hong Kong, and Macau. The brand licensing campaign for The World of Eric Carle is managed worldwide by The Joester Loria Group and in China though local agent, Guangzhou Art-land Holding Company Limited.

The multi-category collection includes boys’ and girls’ jackets, vests, sweatshirts, dresses and pants, along with accessories including sneakers, backpacks, and caps, for ages 2-15. The 30-piece assortment utilizes the beloved The Very Hungry Caterpillar along with other iconic characters from Carle’s popular books, capturing the playful theme of the brand and emphasizing iconic collage art and all-over prints.

The launch will be supported with a 360-degree marketing campaign that kicks off September 29th and will include outreach to Fila Kids members, in-store events, window displays, wall decorations, point-of-sale signage, as well as live streaming events on the FILA Kids website and social channels. The social media marketing also will include a unique online mini game created exclusively for the campaign.

The World of Eric Carle is the award-winning publishing franchise that features timeless stories and iconic characters. With 169 million books sold, the brand has been a staple in schools, libraries, and homes around the world for over three generations. The global consumer products program has experienced exceptional growth in more than 45,000 doors in better retail channels in 15+ countries. The Very Hungry Caterpillar, one of the top selling children’s books of all time, has been translated into 60 languages and has sold over 54 million copies since its publication in 1969.

VERY HUNGRY CATERPILLAR TAKES A BITE OUT OF PETER ALEXANDER

Peter Alexander, the renowned sleepwear retailers in Australia, has partnered for the retailer’s first ever collaboration with Eric Carle’s timeless classic, The Very Hungry Caterpillar. The 12-piece capsule collection of men’s, women’s and children’s sleepwear celebrates the iconic Caterpillar in true Peter Alexander style – bringing the beloved book character to life through color, texture and novelty elements.

Launched officially on August 7th, the collection is available in-store at 100 Peter Alexander shops in Australia and New Zealand, and online.

The World of Eric Carle Continues Partnership With JoJo Maman Bébé With a New Line of Infant Apparel

Eric Carle’s beloved classic, The Very Hungry Caterpillar, is the inspiration for a new collection of children’s apparel from UK-based maternity, baby and nursery designer/retailer JoJo Maman Bébé. 

Following up on a successful collaboration that launched in 2019, the new range expands on the initial collection with eight new designs and now includes toddler sizes up to age four.   

The new styles feature JoJo Maman Bébé’s signature stripes paired with imagery and phrases inspired by Carle’s iconic book. The collection includes a variety of silhouettes including rompers, dresses, sleepsuits, hoodies, joggers and t-shirts. 

The launch will be supported with social media marketing across JoJo Maman Bébé and The World of Eric Carle’s social channels, along with in-store displays merchandised with a variety of Very Hungry Caterpillar inspired products including books and toys. 

This playful new brand extension was recently featured by License Global.