Eric Carle’s beloved classic, The Very Hungry Caterpillar, is the inspiration for a new collection of children’s apparel from UK-based maternity, baby and nursery designer/retailer JoJo Maman Bébé.
Following up on a successful collaboration that launched in 2019, the new range expands on the initial collection with eight new designs and now includes toddler sizes up to age four.
The new styles feature JoJo Maman Bébé’s signature stripes paired with imagery and phrases inspired by Carle’s iconic book. The collection includes a variety of silhouettes including rompers, dresses, sleepsuits, hoodies, joggers and t-shirts.
The launch will be supported with social media marketing across JoJo Maman Bébé and The World of Eric Carle’s social channels, along with in-store displays merchandised with a variety of Very Hungry Caterpillar inspired products including books and toys.
This playful new brand extension was recently featured by License Global.