When you come across a hooper with a unique aura and style of play, people say they have sauce. It’s every player’s goal to develop their own game and have their own sauce on the court. James Harden, Damian Lillard and Tracy McGrady are all NBA players who have sauce. They bring their own flavor to the game and have redefined how basketball can be played for the next generation.
With a modern and unexpected interpretation that stays true to each brand’s heritage, adidas and McDonald’s recently introduced their “Sauce Pack” collaboration. The collection features the Harden Vol. 4, Dame 6 and TMAC 1 sneakers, alongside a set of graphic tees, all inspired by a go-to item on the McDonald’s menu, the sauce. Each flavor features various ingredients on the lid and with this new line of footwear, it’s no different.
The McDonald’s Sauce Pack – Harden Vol. 4 ($130), Dame 6 ($110) and TMAC 1 ($140) – dropped on June 18 in the APAC region and July 3 in all other markets on adidas.com and select retailers globally.
This exciting new McDonald’s brand extension was covered by License Global, Sneaker News, and House of Heat among others. McDonald’s appointed The Joester Loria Group as its global brand licensing agency earlier this year.