Adidas And McDonald’s Launch New “Sauce Pack” Collaboration

When you come across a hooper with a unique aura and style of play, people say they have sauce. It’s every player’s goal to develop their own game and have their own sauce on the court. James Harden, Damian Lillard and Tracy McGrady are all NBA players who have sauce. They bring their own flavor to the game and have redefined how basketball can be played for the next generation.

With a modern and unexpected interpretation that stays true to each brand’s heritage, adidas and McDonald’s recently introduced their “Sauce Pack” collaboration.  The collection features the Harden Vol. 4, Dame 6 and TMAC 1 sneakers, alongside a set of graphic tees, all inspired by a go-to item on the McDonald’s menu, the sauce. Each flavor features various ingredients on the lid and with this new line of footwear, it’s no different. 

The McDonald’s Sauce Pack – Harden Vol. 4 ($130), Dame 6 ($110) and TMAC 1 ($140) – dropped on June 18 in the APAC region  and July 3 in all other markets on adidas.com and select retailers globally.

This exciting new McDonald’s brand extension was covered by License Global, Sneaker News, and House of Heat among others. McDonald’s appointed The Joester Loria Group as its global brand licensing agency earlier this year. 

World of Eric Carle and Print All Over Me Partner on New Infant Apparel and Retail Activations

The Joester Loria Group has brokered a new brand licensing deal for their client, The World of Eric Carle to expand on their current apparel program with a freshly-curated line of high-quality infant apparel from Print All Over Me. Both companies will also be working together to create immersive retail activations nationwide to tie into The Very Hungry Caterpillar’s 50th Anniversary initiatives. The collaborating partners plan to marry the colorfully iconic work of Eric Carle with the high end capabilities of Print All Over Me to introduce a 40 piece collection in Spring/Summer 2019.

Print All Over Me have collaborated with a multitude of influential artists on both in-store and e-commerce platforms. This New York based company allows the user to become the designer giving a new freedom to the art with over 100 silhouettes to choose from. They have also been made famous by many top experiential activations with partners like Refinery29 and Target. 

Carle is known for his beautifully illustrated, best-selling picture books. Carle’s “The Very HungryCaterpillar” has been translated into 60 languages and has sold over 45 million copies since its publication in 1969. In his lifetime, Carle has written and illustrated more than 70 picture books, which have sold over 144 million copies.

The World of Eric Carle nurtures a child’s love of literature and learning, encouraging imaginative play and exploration. Trusted by parents, teachers and librarians and beloved by children worldwide for generations, The Very Hungry Caterpillar, and other timeless storybooks, come to life in colorfully creative products, designed to inspire very hungry young minds. The global consumer products program has experienced exceptional growth in over 45,000 doors in better retail channels in 15+ countries. 

Corona and Reef Celebrate the Spirit of Dia de los Muertos

Constellation Brands has partnered with Reef for a second multi-category apparel line inspired by the Corona brand. Corona x Reef have collaborated on a Dia de los Muertos inspired apparel and footwear collection featuring Corona’s distinctive DDLM skull art, set to launch in October 2018. The line includes men’s board shorts, headwear, women’s flip flops, and Reef’s signature bottle opener sandals and will be available in specialty retailers including Tilly’s, Ron Jon, Zappos, Amazon, independent surf shops and on Reef.com. It follows the successful Corona x Reef collaboration that launched in May 2018, timed with Cinco de Mayo and summer.

Marketing support for the collaboration will include the Corona x Reef launch party on November 1st at Point Break NYC, perfectly timed to celebrate Dia de los Muertos. Attendees will be able to shop the collection, sip Corona beer specials and celebrate the holiday. Online marketing and influencer campaigns will further promote the collaboration.  The partnership was brokered by The Joester Loria Group, Constellation Brands’ licensing agent.