Constellation Brands has partnered with Reef for a second multi-category apparel line inspired by the Corona brand. Corona x Reef have collaborated on a Dia de los Muertos inspired apparel and footwear collection featuring Corona’s distinctive DDLM skull art, set to launch in October 2018. The line includes men’s board shorts, headwear, women’s flip flops, and Reef’s signature bottle opener sandals and will be available in specialty retailers including Tilly’s, Ron Jon, Zappos, Amazon, independent surf shops and on Reef.com. It follows the successful Corona x Reef collaboration that launched in May 2018, timed with Cinco de Mayo and summer.
Marketing support for the collaboration will include the Corona x Reef launch party on November 1st at Point Break NYC, perfectly timed to celebrate Dia de los Muertos. Attendees will be able to shop the collection, sip Corona beer specials and celebrate the holiday. Online marketing and influencer campaigns will further promote the collaboration. The partnership was brokered by The Joester Loria Group, Constellation Brands’ licensing agent.