JLG Receives Six Licensing International Excellence Awards Nominations

The nominations for the 2020 Licensing International Excellence Awards were unveiled last week and The Joester Loria Group is honored to be among the nominees, with six nominations for our work in a variety of categories. The nominees for the licensing industry’s most prestigious awards were selected from a field of more than 600 entries from 22 countries around the world.

JLG’s nominations include:

The World of Eric Carle is nominated in the Best Brand in the Art / Design / Celebrity / Fashion category.
Corona is up for Best Brand in the Food / Beverage / Restaurant category.
The Very Hungry Caterpillar Event at the Royal Horticultural Society is one of the contenders in the Best Experiential or Location Based Initiative category.
Frito Lay is competing for the Best Newcomer Award for JLG’s work with Cheetos.
Spencer’s is nominated in the Best Retailer – Corporate / Lifestyle / Fashion / Sports category for their Corona program, which was brokered by JLG.
Additionally, JLG is up for the Best Agency / Manufacturer’s Rep Award.

The winners will be announced during an awards ceremony at Licensing Expo.

Corona and Reef Celebrate Collaboration with a Launch Party in New York City

The Joester Loria Group celebrated Dia de Los Muertos at the Corona x Reef collaboration launch party at Point Break in New York City last week. The bar was decked out in colorful Dia de Los Muertos skull art, party goers shopped the collection of apparel and footwear, played Corona beer pong, and celebrated DDLM with skull art face painting and a themed photo booth. The Corona x Reef’s apparel and footwear Cinco collaboration launched Spring 2018. This second collaboration collection, themed around Dia de Los Muertos and featuring Corona’s distinctive skull art on men’s board shorts, headwear, women’s flip flops, and Reef’s signature bottle opener sandals, is in stores now.

Corona and Reef Celebrate the Spirit of Dia de los Muertos

Constellation Brands has partnered with Reef for a second multi-category apparel line inspired by the Corona brand. Corona x Reef have collaborated on a Dia de los Muertos inspired apparel and footwear collection featuring Corona’s distinctive DDLM skull art, set to launch in October 2018. The line includes men’s board shorts, headwear, women’s flip flops, and Reef’s signature bottle opener sandals and will be available in specialty retailers including Tilly’s, Ron Jon, Zappos, Amazon, independent surf shops and on Reef.com. It follows the successful Corona x Reef collaboration that launched in May 2018, timed with Cinco de Mayo and summer.

Marketing support for the collaboration will include the Corona x Reef launch party on November 1st at Point Break NYC, perfectly timed to celebrate Dia de los Muertos. Attendees will be able to shop the collection, sip Corona beer specials and celebrate the holiday. Online marketing and influencer campaigns will further promote the collaboration. The partnership was brokered by The Joester Loria Group, Constellation Brands’ licensing agent.