JLG Receives Six Licensing International Excellence Awards Nominations

The nominations for the 2020 Licensing International Excellence Awards were unveiled last week and The Joester Loria Group is honored to be among the nominees, with six nominations for our work in a variety of categories. The nominees for the licensing industry’s most prestigious awards were selected from a field of more than 600 entries from 22 countries around the world. 

JLG’s nominations include:

• The World of Eric Carle is nominated in the Best Brand in the Art / Design / Celebrity / Fashion category.

• Corona is up for Best Brand in the Food / Beverage / Restaurant category.

• The Very Hungry Caterpillar Event at the Royal Horticultural Society is one of the contenders in the Best Experiential or Location Based Initiative category.

• Frito Lay is competing for the Best Newcomer Award for JLG’s work with Cheetos.

• Spencer’s is nominated in the Best Retailer – Corporate / Lifestyle / Fashion / Sports category for their Corona program, which was brokered by JLG. 

• Additionally, JLG is up for the Best Agency / Manufacturer’s Rep Award. 

The winners will be announced during an awards ceremony at Licensing Expo. 

Cheetos Put Its Orange-Dusted Fingerprints All Over Fashion And Beauty With 'House Of Flamin' Haute' During New York Fashion Week

Cheetos recently showcased the #CheetosFlaminHaute look at a runway show and style bar experience during New York Fashion Week. Inspired by consumers’ love of Cheetos and their own interpretations of the Cheetos look, which have proliferated on social media over the past few years, the brand debuted high-fashion-yet-playful looks in the form of clothes as well as hair, makeup and nail styling that took ‘looking like a snack’ to a whole new level.

Fans had the opportunity to get their paws and fur fully “Cheetos-fied” through salon services such as Cheetah Tail Braids, Fiery Flamin’ Hot Eyes, Chester’s Ombre Kiss and Caught Snacking Nails. This exciting brand activation generated buzz with press coverage from outlets including Highsnobiety and License Global.  

Cheetos recently has been at the forefront of fashion, launching unexpected lifestyle collections for passionate consumers.  In June, Cheetos partnered with fast-fashion retailer Forever 21 for a limited-edition collection of apparel and accessories inspired by the bold colors and iconic logos of Cheetos and Cheetos Flamin’ Hot snacks.  Signature pieces from the coveted collection sold out immediately and the program generated major press coverage as well as impactful social media buzz from Cheetos fans and fashion influencers.

As the brand licensing agency for Cheetos, The Joester Loria Group will continue to develop exciting partnerships and unexpected brand extensions for the beloved snack brand.