The Joester Loria Group celebrated Dia de Los Muertos at the Corona x Reef collaboration launch party at Point Break in New York City last week. The bar was decked out in colorful Dia de Los Muertos skull art, party goers shopped the collection of apparel and footwear, played Corona beer pong, and celebrated DDLM with skull art face painting and a themed photo booth. The Corona x Reef’s apparel and footwear Cinco collaboration launched Spring 2018. This second collaboration collection, themed around Dia de Los Muertos and featuring Corona’s distinctive skull art on men’s board shorts, headwear, women’s flip flops, and Reef’s signature bottle opener sandals, is in stores now.
Corona and Reef Celebrate Collaboration with a Launch Party in New York City
