The Joester Loria Group has brokered a new brand licensing deal for their client, The World of Eric Carle to expand on their current apparel program with a freshly-curated line of high-quality infant apparel from Print All Over Me. Both companies will also be working together to create immersive retail activations nationwide to tie into The Very Hungry Caterpillar’s 50th Anniversary initiatives. The collaborating partners plan to marry the colorfully iconic work of Eric Carle with the high end capabilities of Print All Over Me to introduce a 40 piece collection in Spring/Summer 2019.
Print All Over Me have collaborated with a multitude of influential artists on both in-store and e-commerce platforms. This New York based company allows the user to become the designer giving a new freedom to the art with over 100 silhouettes to choose from. They have also been made famous by many top experiential activations with partners like Refinery29 and Target.
Carle is known for his beautifully illustrated, best-selling picture books. Carle’s “The Very HungryCaterpillar” has been translated into 60 languages and has sold over 45 million copies since its publication in 1969. In his lifetime, Carle has written and illustrated more than 70 picture books, which have sold over 144 million copies.
The World of Eric Carle nurtures a child’s love of literature and learning, encouraging imaginative play and exploration. Trusted by parents, teachers and librarians and beloved by children worldwide for generations, The Very Hungry Caterpillar, and other timeless storybooks, come to life in colorfully creative products, designed to inspire very hungry young minds. The global consumer products program has experienced exceptional growth in over 45,000 doors in better retail channels in 15+ countries.