Pepsi has partnered with Profound Aesthetic for a new nostalgic capsule collection that celebrates the brand’s iconic heritage for the next generation. In a brand licensing partnership brokered by The Joester Loria Group, this luxury sportswear collaboration brings Pepsi's vintage logos and legendary marketing campaigns to a selection of 90's inspired styles including track suits, tees, hoodies, hats and other collectible accessories.
The Pepsi x Profound collection will initially launch later this month on the Profound website, with subsequent releases at various specialty retailers throughout 2019.
The private launch event was held last weekend at the SLS South Beach in Miami and was attended by a curated guest list including Miami Heat star Josh Richardson, covered by US Weekly online.