The World of Eric Carle recently renewed its brand licensing partnership with longtime partner University Games, as they project growth in 2019.
University Games and The World of Eric Carle first partnered in 2006, creating engaging and educational games and puzzles for kids. Retail support for the products continues at Kohl’s, Walmart, Barnes & Noble and specialty accounts. Building on their years of success, in a brand licensing deal brokered by The Joester Loria Group, University Games will continue to develop innovative new products, with fresh introductions set to launch in 2019.
“We are thrilled to continue our partnership with The World of Eric Carle,” says Bob Moog, President of University Games. “We love the brand and will continue to deliver great game experiences for children and families everywhere.”
Under the Briarpatch division, University Games recently launched a series of new tin and card games inspired by the works of Eric Carle including:
The World of Eric Carle Around the Farm Game Tin: Baby animals need your help! Based on Eric Carle's best-selling book, players spend a fun-filled day Around the Farm helping baby animals find their way home. Players spin the spinner and search for baby animal cards that match their parent cards.
World of Eric Carle Animal Rummy Card Game: The classic Rummy card game has been updated, featuring animals from The World of Eric Carle.
World of Eric Carle Alphabet Go Fish Card Game: The classic Go Fish card game that helps kids learn and match lowercase and uppercase letters.
The Very Hungry Caterpillar Card Game: Kids help transform The Very Hungry Caterpillar into a butterfly by eating his way through days of the week. They practice counting as they move through each day.
The World of Eric Carle is an award-winning publishing franchise featuring timeless stories and iconic characters. With 151 million books sold, the brand has been a staple in schools, libraries and homes around the world for over three generations. The global consumer products program has experienced exceptional growth in over 45,000 doors in better retail, with channels now in more than 15 countries.
With over 145 licensees and promotional partners, the brand extends into all major categories including toys, games, apparel, accessories, home décor, social expressions, stationery, gift, feeding, classroom supplies and mobile apps.
The Very Hungry Caterpillar, one of the top selling children’s books of all time, has been translated into 64 languages and has sold over 48 million copies since its publication in 1969.
License Global and The Toy Book both shared the news of The World of Eric Carle’s extended brand licensing partnership with University Games.