McDonald’s Teams Up With Funko For Playful New Brand Extension

The iconic McDonald’s mascots are the latest characters to get the Funko treatment with the launch of their very own Funko Pop! Ad Icons figures. The vinyl figures can be purchased separately or in a limited edition five pack that features beloved McDonald’s characters including Ronald McDonald, Grimace, Hamburglar, Mayor McCheese and Officer Mac. McDonald’s new collaboration with Funko is available from the McDonald’s online store, Golden Arches Unltd, as well as retailers including Amazon, GameStop and Entertainment Earth. 

The launch generated a lot of excitement with the five-pack initially selling out.   “Funko's Ad Icons Pop figures have been hugely popular over the years, but it's safe to say that the biggest release in the history of the lineup has just arrived” said ComicBook.com. Coverage across dozens of leading trend and collectors media outlets included Bleeding Cool. 

JLG was appointed the global brand licensing agency for McDonald’s earlier this year, with a focus on fashion, accessories and collectibles categories.

Adidas And McDonald’s Launch New “Sauce Pack” Collaboration

When you come across a hooper with a unique aura and style of play, people say they have sauce. It’s every player’s goal to develop their own game and have their own sauce on the court. James Harden, Damian Lillard and Tracy McGrady are all NBA players who have sauce. They bring their own flavor to the game and have redefined how basketball can be played for the next generation.

With a modern and unexpected interpretation that stays true to each brand’s heritage, adidas and McDonald’s recently introduced their “Sauce Pack” collaboration.  The collection features the Harden Vol. 4, Dame 6 and TMAC 1 sneakers, alongside a set of graphic tees, all inspired by a go-to item on the McDonald’s menu, the sauce. Each flavor features various ingredients on the lid and with this new line of footwear, it’s no different. 

The McDonald’s Sauce Pack – Harden Vol. 4 ($130), Dame 6 ($110) and TMAC 1 ($140) – dropped on June 18 in the APAC region  and July 3 in all other markets on adidas.com and select retailers globally.

This exciting new McDonald’s brand extension was covered by License Global, Sneaker News, and House of Heat among others. McDonald’s appointed The Joester Loria Group as its global brand licensing agency earlier this year.