McDonald’s Teams Up With Funko For Playful New Brand Extension

The iconic McDonald’s mascots are the latest characters to get the Funko treatment with the launch of their very own Funko Pop! Ad Icons figures. The vinyl figures can be purchased separately or in a limited edition five pack that features beloved McDonald’s characters including Ronald McDonald, Grimace, Hamburglar, Mayor McCheese and Officer Mac. McDonald’s new collaboration with Funko is available from the McDonald’s online store, Golden Arches Unltd, as well as retailers including Amazon, GameStop and Entertainment Earth. 

The launch generated a lot of excitement with the five-pack initially selling out.   “Funko's Ad Icons Pop figures have been hugely popular over the years, but it's safe to say that the biggest release in the history of the lineup has just arrived” said ComicBook.com. Coverage across dozens of leading trend and collectors media outlets included Bleeding Cool. 

JLG was appointed the global brand licensing agency for McDonald’s earlier this year, with a focus on fashion, accessories and collectibles categories.

JLG Expands Kellogg’s Partnership With Funko

Funko first put their whimsical take on Kellogg’s beloved vintage characters in Fall 2017 when they memorialized Tony the Tiger as a four-inch styled POP! vinyl figure. The initial limited edition release sold out in hours. Since then Funko has continued to roll out their interpretations of America’s favorite morning time characters with the release of POP! and Vnyl figurines of Toucan Sam, Tony The Tiger and Dig’em.

Now Kellogg’s is continuing its successful brand licensing partnership wth Funko with the introduction of new collectible figures that will be introduced through the end of 2018. New introductions will include:

• Tony The Tiger and Dig’em Vynl figures, which will be sold as a two pack, as well as a Tony Pop! fleece blanket exclusively at Target stores.
• A Rice Krispies Snap, Crackle and Pop three pack POP! figurine set available only on Funko.com.
• A Tony POP! and Tony POP! tee set as well as a Toucan Sam POP! and Toucan POP! Tee set are also planned to be released exclusively online.
• A Dig ‘em POP! Figure.

The Kellogg’s brand licensing program includes 20 licensees and products ranging from tabletop, kitchen storage, apparel, accessories and gift products featuring graphics of the most iconic Kellogg’s characters including Tony the Tiger, Toucan Sam and Snap, Crackle and Pop.