Corona Lights up the Summer with Sign of the Times

The Joester Loria Group, exclusive brand licensing agency for Constellation Brands’ beer portfolio, is pleased to announce that Sign of the Times, a premier provider of wall art and signage, has joined the roster of Corona and Modelo licensees.

Sign of the Times is bringing wall art celebrating Corona, America’s #1 import beer, and Modelo, America’s #2 import beer, into home bars and man caves! The line of wall décor will include mirror wall décor, vintage wooden signs, metal LED signs, framed canvas décor, and plaque bottle openers with a basket to catch bottle caps. Sign of the Times’ wall décor will launch this Holiday 2018 season at mass retailers, specialty retailers and online.

“Home and outdoor décor, barware and games is a growing segment of the Corona and Modelo licensing program,” said Debra Joester, President of The Joester Loria Group. “Sign of the Times is a great addition to our roster of quality licensees.”

Other recent brand extensions for Corona and Modelo include apparel and accessories from CrazyBoxer and Loudmouth Golf, as well as the co-branded Corona collaboration with Reef.

JLG Expands Kellogg’s Partnership With Funko

Funko first put their whimsical take on Kellogg’s beloved vintage characters in Fall 2017 when they memorialized Tony the Tiger as a four-inch styled POP! vinyl figure. The initial limited edition release sold out in hours. Since then Funko has continued to roll out their interpretations of America’s favorite morning time characters with the release of POP! and Vnyl figurines of Toucan Sam, Tony The Tiger and Dig’em.

Now Kellogg’s is continuing its successful brand licensing partnership wth Funko with the introduction of new collectible figures that will be introduced through the end of 2018. New introductions will include:

• Tony The Tiger and Dig’em Vynl figures, which will be sold as a two pack, as well as a Tony Pop! fleece blanket exclusively at Target stores.
• A Rice Krispies Snap, Crackle and Pop three pack POP! figurine set available only on Funko.com.
• A Tony POP! and Tony POP! tee set as well as a Toucan Sam POP! and Toucan POP! Tee set are also planned to be released exclusively online.
• A Dig ‘em POP! Figure.

The Kellogg’s brand licensing program includes 20 licensees and products ranging from tabletop, kitchen storage, apparel, accessories and gift products featuring graphics of the most iconic Kellogg’s characters including Tony the Tiger, Toucan Sam and Snap, Crackle and Pop.

 

Kellogg’s Vintage Program Launches in Typo Stores

JLG has brokered a direct-to-retail partnership with Typo, a division of CottonOn, to carry an exclusive range of Kellogg’s gift and stationery products. The line launched in early May in Typo stores worldwide as well as their online store.

The range includes backpacks, cooler bags, pencil cases, journals, mugs, slippers, phone cases and more, all featuring vintage Kellogg’s characters. The program will be supported in Typo stores with dedicated displays and in-store signage. It also will be supported through social media marketing including promotion on Instagram and Facebook.