Reef x Corona Kicks Off Summer

Corona, the official beer of summer, with Reef, the apparel and footwear brand that embraces the fun, freedom and spirit of the beach, have partnered on a multi-category collection developed by JLG.

The new Reef x Corona collection includes brightly-colored men’s board shorts, headwear, the signature Reef bottle opener sandals, as well as colorful women’s flip-flops. The collection is currently available on the Reef online store, www.reef.com.

Reef and Corona are celebrating their partnership with events at Electric Beach, influencer parties, online marketing and social media campaigns. The collection arrives at Zumiez and multiple specialty retailers throughout the country in time for Cinco de Mayo.

Corona Beer Partners with Spencer’s to Kick Off Summer 2018

In a partnership brokered by The Joester Loria Group, Spencer’s locations nationwide are gearing up for summer 2018 with a broad assortment of Corona Beer licensed product. Timed for Cinco de Mayo on May 5th, Corona beer products will be featured at all 650 Spencer’s locations and Spencersonline.com beginning April 16.  Marketing support includes window signage, in-store displays, dedicated email blasts to Spencer’s database of more than 1.55 million customers, a dedicated landing page for Corona products and social media support on Instagram and Facebook to an audience of more than 15 million consumers.   

The Corona assortment at Spencer’s includes men’s and women’s apparel, swim, footwear, glassware, and accessories.  All designs utilize the iconic Corona logo and celebrate summer with beach-inspired designs and vibrant pops of color.

As the brand licensing agency for Constellation Brands’ beer portfolio, JLG continues to develop brand extensions for Corona and Modelo across a variety of categories including apparel, accessories, footwear, home goods, beach gear, glassware and more.  

JLG to License Corona Extra-Branded Limes

Earth Source, an international and domestic fresh produce grower representative, announces plans to source and distribute Corona Extra-branded limes under a brand licensing agreement brokered by The Joester Loria Group. Corona Extra has been the number one import in the U.S. for more than 20 years and is the number five overall beer brand in the country. Earth Source’s limes will be specially selected for size and quality, offering consumers the perfect limes to complement their favorite cerveza, Corona Extra.

“There’s no better way to find your beach than with a Corona and fresh lime slice,” said James Slifer, Senior VP-Business Development of JLG. “We are delighted to offer this new product to retailers, just in time for summer.”

Earth Source, an industry leader skilled in providing premium fresh produce, will oversee the procurement, packaging, and distribution of the limes. These Corona limes will be packaged in both units of 6 packs of limes and bulk boxes. Corona Extra branded limes will be available Spring 2018.

JLG is the exclusive brand licensing agency for Constellation Brands’ beer portfolio. This new Corona brand extension was recently featured by License! Global.