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Reef x Corona Kicks Off Summer

Reef x Corona Brand Licensing

Corona, the official beer of summer, with Reef, the apparel and footwear brand that embraces the fun, freedom and spirit of the beach, have partnered on a multi-category collection developed by JLG.

The new Reef x Corona collection includes brightly-colored men’s board shorts, headwear, the signature Reef bottle opener sandals, as well as colorful women’s flip-flops. The collection is currently available on the Reef online store, www.reef.com.

Reef and Corona are celebrating their partnership with events at Electric Beach, influencer parties, online marketing and social media campaigns. The collection arrives at Zumiez and multiple specialty retailers throughout the country in time for Cinco de Mayo.

tags: Corona, Reef, Brand Licensing, Brand Extensions
Wednesday 05.02.18
Posted by Joester Loria
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Licensing programs engineered by the Joester Loria Group do more than just increase brand awareness.
Our marketing know-how, retail expertise and creative excellence significantly impacts consumer engagement and help brands grow!
Joester Loria Group  | 30 Irving Place, 10th Floor.  New York, NY 10003  |  212.683.5150  |  info@tjlgroup.com