In a partnership brokered by The Joester Loria Group, Spencer’s locations nationwide are gearing up for summer 2018 with a broad assortment of Corona Beer licensed product. Timed for Cinco de Mayo on May 5th, Corona beer products will be featured at all 650 Spencer’s locations and Spencersonline.com beginning April 16. Marketing support includes window signage, in-store displays, dedicated email blasts to Spencer’s database of more than 1.55 million customers, a dedicated landing page for Corona products and social media support on Instagram and Facebook to an audience of more than 15 million consumers.
The Corona assortment at Spencer’s includes men’s and women’s apparel, swim, footwear, glassware, and accessories. All designs utilize the iconic Corona logo and celebrate summer with beach-inspired designs and vibrant pops of color.
As the brand licensing agency for Constellation Brands’ beer portfolio, JLG continues to develop brand extensions for Corona and Modelo across a variety of categories including apparel, accessories, footwear, home goods, beach gear, glassware and more.