Earth Source, an international and domestic fresh produce grower representative, announces plans to source and distribute Corona Extra-branded limes under a brand licensing agreement brokered by The Joester Loria Group. Corona Extra has been the number one import in the U.S. for more than 20 years and is the number five overall beer brand in the country. Earth Source’s limes will be specially selected for size and quality, offering consumers the perfect limes to complement their favorite cerveza, Corona Extra.
“There’s no better way to find your beach than with a Corona and fresh lime slice,” said James Slifer, Senior VP-Business Development of JLG. “We are delighted to offer this new product to retailers, just in time for summer.”
Earth Source, an industry leader skilled in providing premium fresh produce, will oversee the procurement, packaging, and distribution of the limes. These Corona limes will be packaged in both units of 6 packs of limes and bulk boxes. Corona Extra branded limes will be available Spring 2018.
JLG is the exclusive brand licensing agency for Constellation Brands’ beer portfolio. This new Corona brand extension was recently featured by License! Global.