JLG has brokered a direct-to-retail partnership with Typo, a division of CottonOn, to carry an exclusive range of Kellogg’s gift and stationery products. The line launched in early May in Typo stores worldwide as well as their online store.
The range includes backpacks, cooler bags, pencil cases, journals, mugs, slippers, phone cases and more, all featuring vintage Kellogg’s characters. The program will be supported in Typo stores with dedicated displays and in-store signage. It also will be supported through social media marketing including promotion on Instagram and Facebook.