JLG Expands Kellogg’s Partnership With Funko

Funko first put their whimsical take on Kellogg’s beloved vintage characters in Fall 2017 when they memorialized Tony the Tiger as a four-inch styled POP! vinyl figure. The initial limited edition release sold out in hours. Since then Funko has continued to roll out their interpretations of America’s favorite morning time characters with the release of POP! and Vnyl figurines of Toucan Sam, Tony The Tiger and Dig’em.

Now Kellogg’s is continuing its successful brand licensing partnership wth Funko with the introduction of new collectible figures that will be introduced through the end of 2018. New introductions will include:

• Tony The Tiger and Dig’em Vynl figures, which will be sold as a two pack, as well as a Tony Pop! fleece blanket exclusively at Target stores.
• A Rice Krispies Snap, Crackle and Pop three pack POP! figurine set available only on Funko.com.
• A Tony POP! and Tony POP! tee set as well as a Toucan Sam POP! and Toucan POP! Tee set are also planned to be released exclusively online.
• A Dig ‘em POP! Figure.

The Kellogg’s brand licensing program includes 20 licensees and products ranging from tabletop, kitchen storage, apparel, accessories and gift products featuring graphics of the most iconic Kellogg’s characters including Tony the Tiger, Toucan Sam and Snap, Crackle and Pop.

 

JLG at the Summer Fancy Food Show

Last week, the Specialty Food Association hosted its annual Summer Fancy Food Show at the Javits Center in New York City. The show is one of the largest specialty food industry events in North America, with more than 2,400 exhibitors, including several JLG clients. Entenmann’s and Kellogg’s were among the JLG clients that had a presence at the show.  

Entenmann’s was represented by brand licensing partners White Coffee and Pelican Bay.

White Coffee has been developing Entenmann’s flavored coffees and hot cocoa for more than six years and at this year’s show they introduced several new flavors including Vanilla Maple and Maple Pecan. Both flavors are available in single service pods and 10oz. bags.  White Coffee also introduced Entenmann’s cappuccino, which will be available to food service accounts later this year. The complete range of Entenmann’s coffee includes more than 14 seasonal flavors as well as Entenmann’s hot cocoa, which are available at supermarkets, specialty retailers and better off price accounts.

Additionally, Pelican Bay introduced Entenmann’s Quick Bread mixes at this year’s show.  The mixes will be available in Gingerbread, Maple Cinnamon Swirl and Candy Cane. This new line is in addition to Entenmann’s pancake mixes, also developed by Pelican Bay and available at retailers such as Kroger and Christmas Tree Shops.

Several Kellogg’s brand extensions were also highlighted at the show. Brand Castle has been developing themed Rice Krispies Treat Making kits for key seasonal periods including Halloween, Christmas, Valentine’s Day and Easter. Last year Brand Castle expanded the line with Rice Krispies decoration kits.  One third of all Rice Krispies cereal purchased are used for treat making and Brand Castle kits make the treat making fun and easy.

Kellogg’s Vintage Program Launches in Typo Stores

JLG has brokered a direct-to-retail partnership with Typo, a division of CottonOn, to carry an exclusive range of Kellogg’s gift and stationery products. The line launched in early May in Typo stores worldwide as well as their online store.

The range includes backpacks, cooler bags, pencil cases, journals, mugs, slippers, phone cases and more, all featuring vintage Kellogg’s characters. The program will be supported in Typo stores with dedicated displays and in-store signage. It also will be supported through social media marketing including promotion on Instagram and Facebook.