Last week, the Specialty Food Association hosted its annual Summer Fancy Food Show at the Javits Center in New York City. The show is one of the largest specialty food industry events in North America, with more than 2,400 exhibitors, including several JLG clients. Entenmann’s and Kellogg’s were among the JLG clients that had a presence at the show.
Entenmann’s was represented by brand licensing partners White Coffee and Pelican Bay.
White Coffee has been developing Entenmann’s flavored coffees and hot cocoa for more than six years and at this year’s show they introduced several new flavors including Vanilla Maple and Maple Pecan. Both flavors are available in single service pods and 10oz. bags. White Coffee also introduced Entenmann’s cappuccino, which will be available to food service accounts later this year. The complete range of Entenmann’s coffee includes more than 14 seasonal flavors as well as Entenmann’s hot cocoa, which are available at supermarkets, specialty retailers and better off price accounts.
Additionally, Pelican Bay introduced Entenmann’s Quick Bread mixes at this year’s show. The mixes will be available in Gingerbread, Maple Cinnamon Swirl and Candy Cane. This new line is in addition to Entenmann’s pancake mixes, also developed by Pelican Bay and available at retailers such as Kroger and Christmas Tree Shops.
Several Kellogg’s brand extensions were also highlighted at the show. Brand Castle has been developing themed Rice Krispies Treat Making kits for key seasonal periods including Halloween, Christmas, Valentine’s Day and Easter. Last year Brand Castle expanded the line with Rice Krispies decoration kits. One third of all Rice Krispies cereal purchased are used for treat making and Brand Castle kits make the treat making fun and easy.