Corona Lights up the Summer with Sign of the Times

The Joester Loria Group, exclusive brand licensing agency for Constellation Brands’ beer portfolio, is pleased to announce that Sign of the Times, a premier provider of wall art and signage, has joined the roster of Corona and Modelo licensees.

Sign of the Times is bringing wall art celebrating Corona, America’s #1 import beer, and Modelo, America’s #2 import beer, into home bars and man caves! The line of wall décor will include mirror wall décor, vintage wooden signs, metal LED signs, framed canvas décor, and plaque bottle openers with a basket to catch bottle caps. Sign of the Times’ wall décor will launch this Holiday 2018 season at mass retailers, specialty retailers and online.

“Home and outdoor décor, barware and games is a growing segment of the Corona and Modelo licensing program,” said Debra Joester, President of The Joester Loria Group. “Sign of the Times is a great addition to our roster of quality licensees.”

Other recent brand extensions for Corona and Modelo include apparel and accessories from CrazyBoxer and Loudmouth Golf, as well as the co-branded Corona collaboration with Reef.

JLG at the International Home + Housewares Show

JLG clients Corona and Modelo were recently on display at the International Home + Housewares Show, which took place from March 10th through March 13th in Chicago. The annual event featured more than 2,220 exhibitors from more than 45 countries, with more than 62,000 attendees from over 125 countries.   

Seven of Corona and Modelo’s brand licensing partners were featured, including:

• Silver Buffalo and International Innovation Company (IIC) presented Corona and Modelo for the first time.
• Arc showcased their latest glassware and drinkware gift sets.
• CJ Global showed electronics including headphones, battery banks, a karaoke machine, speakers and cooler backpacks.
• Koolatron highlighted branded coolers and refrigerators.
• IIC displayed beer accessories, bottle suits, foldable ice buckets as well as bottle markers.
• Smartworks showed their grill accessories including grill tools, grill baskets and skillets and weather resistant BBQ grill cover.
• Silver Buffalo’s Corona and Modelo products include glassware, picnic blankets, freeze gel mugs, bottle openers and travel tumblers.
• WCN displayed glassware, buckets, paper party products and speed openers.

Corona and Modelo home products are carried by retailers including Bed Bath and Beyond, Walmart, Ross, Dollar General, Total Wine, Safeway, and Spencers. As the brand licensing agency for Constellation Brands’ beer portfolio, JLG has extended the Corona and Modelo brands into a variety of categories such as fashion, accessories, footwear, beach gear, glassware, home décor, and giftware.

Modelo Partners with Supra for a Successful Brand Collaboration

Earlier this month, JLG partnered its client Modelo with California footwear brand Supra for a co-branded collaboration. Supra updated two of its classic sneaker styles for the partnership. The Skytop style is inspired by the gold foiling of Modelo Especial, while the Vaider mirrors the sleek black and gold style of Modelo Negra. The product packaging also features Modelo’s gold standard emblem.

The launch was celebrated with a party for media, influencers and Supra ambassadors at Al’s Bar in Los Angeles. Supra also partnered with Skullcandy to livestream the event’s musical performance from Deap Valley on their Facebook page, which was viewed and shared more than 300,000 times.

Additionally, the #SupraxModelo collection was promoted through multiple Instagram posts on the Supra account, which were the brand’s most popular posts of the week. Supra also gifted the collection to 10 influencers, who all created and posted content about the collaboration, generating more than 1 million impressions.