Earlier this year, The Joester Loria Group announced a brand licensing partnership between R.W. Knudsen Family and The World of Eric Carle to create Sensible Sippers beverages featuring Eric Carle’s beloved character The Very Hungry Caterpillar. The child friendly juices are now available in Whole Foods and other supermarket chains nationwide.
Offered in child-friendly 4.23 oz juice boxes and true to their name, Sensible Sippers beverages are basically half organic juice and half water. Parents will delight in the fact that these juices contain 40% fewer calories than regular apple juice boxes. Additionally, the beverages are certified organic in accordance with the USDA’s National Organic Program and contain no artificial flavors or preservatives. Sensible Sippers beverages are available in three kid favorite flavors: Apple, Mixed Berry and Fruit Punch.
The roots of the R.W. Knudsen Family®brand run far and deep, back to 1961 when Russel W. Knudsen first began bottling juices from his organic grape vineyard in California. The R.W. Knudsen Family brand has offered Sensible Sippers Juice Boxes since 2008, but the team was looking for a character partnership which better appealed to today’s consumer.
The World of Eric Carle nurtures a child’s love of literature and learning, encouraging imaginative play and exploration. The World of Eric Carle global consumer products program has experienced exceptional growth in over 35,000 doors in better retail channels in more than 15 countries.