For the Fall/Winter 2014 season, many designers presented collections inspired by symbols of everyday life found at the supermarket and fast food restaurants. Karl Lagerfeld’s Chanel collection was shown against the backdrop of a chic grocery store, while Jeremy Scott’s Moschino show was largely inspired by McDonald’s and other famous food brands.
Accessories designer Anya Hindmarch was also on trend when she debuted her line of Fall/Winter 2014 handbags featuring iconic Kellogg’s characters like Tony the Tiger. As reported by Women’s Wear Daily, to support the retail launch of this new collection, Anya Hindmarch has created an advertising campaign with the help of London creative agency David James Associates. The image features the brand’s Tony the Tiger handbag styled alongside household objects including a carton of eggs, bleach, sugar cubes and tin cans. Shot by Julia Hetta and styled by Hannes Hetta, the image is inspired by the composition style of Dutch Masters’ still life paintings.
The ads will debut in the September editions of several British publications including Vogue, Harper’s Bazaar and Elle. The brand has also developed a film inspired by the collection, which will premiere on British Vogue’s website in September.