Corona’s branded swimwear, apparel and gear will be on display this month at Surf Expo, the largest beach lifestyle tradeshow. The Joester Loria Group is expanding the Corona brand with new licensed collections that embrace Corona’s laid-back nature and enhance consumers’ experience with the brand through innovative features and organic brand extensions.
Brew City, a trend maker in the apparel industry, will debut their first Corona collection, which will include patented Pop Top tees and raglans, and Beer Pouch sweatshirts branded with the iconic marks of Corona Extra, Corona Light and Modelo Especial. The collection ranges in price from $18.99 to $45.99 and will be available in mass, mid-tier and specialty accounts beginning holiday 2015.
The Northwest Company, a recognized leader in home textiles, brings a collection of beach towels, beach blankets and throws to the program. A fresh assortment of designs with pricing ranging from $14.99 - $39.99 will make its way to stores beginning spring 2016.
DJ Resort adds to the apparel/accessories collection with bags and footwear designed for beach resort specialty stores. The accessories feature cooler bags and beach totes, perfect for relaxing on the beach, and the footwear includes both laid-back flip flop styles, in addition to activity-driven silhouettes such as water shoes.
In Gear is following up a successful 2015 swim collection with a new product launch for the Corona brand. The 2016 collection will include men’s board shorts, tops, headwear, footwear and bags for the beach resort channel, in addition to a refreshed line of bikinis, monokinis, cover-ups, swim shorts and rash guards.
JGR Copa will be showcasing a new line of designs for the Corona beach chairs, umbrellas, towels, blankets and mats. The Corona beach gear, priced from $14.99 to $39.99, launched at Walmart and resort specialty shops in Spring 2015.
These new additions to the Corona brand licensing program can be viewed during Surf Expo, January 14-16, at the following booth locations: Brew City 1693, In Gear 2095, Northwest Company 187 (via Island Gear), JGR Copa 897, DJ Resort 594 (via Just Speed).
Corona's new brand extensions were covered by License! Global.