Last week more than 170,000 attendees gathered in Las Vegas for the annual Consumer Electronics Show (CES). More than 3,600 exhibitors were on hand to showcase the latest technological advances and a new line of Car and Driver branded dash cameras was one of the exciting new developments on display. In a brand licensing deal brokered by The Joester Loria Group, Car and Driver has joined forces with Summit CE Group on the new collection.
Dash cams have become popular as their video footage can quickly and decisively settle car accident disputes and they are widely used by police departments. The Car and Driver dash cams have a variety of features including 1080p recording, loop recording, accident/motion detection, auto on/off, parking mode, night vision to Wide Dynamic Range, a GPS logger, a lane departure warning, speed alerts and can suction to a windshield for easy use; they will also be available in an Android-powered touchscreen model. All of the models are plug and play, so they do not require any hardwire installation. Prices will range from $39 up to $299 and the line will be available for the spring 2016 season at leading consumer electronic stores, auto care stores and online retailers.
Car and Driver’s new brand extension was covered by Mashable, Ubergizmo and TWICE.