The Joester Loria Group is building on The World of Eric Carle’s successful brand licensing program with a new collection of infantswear from longtime partner Jaxxwear. With a unique fabrication that features Eric Carle’s iconic characters, the new collection is one of the only licensed character apparel lines in the better infant wear market.
Made of a superior-weight viscose from bamboo and spandex blend, the new range has a softer, more luxurious texture than cotton. Additionally, the viscose from bamboo blend fabric absorbs moisture away from the skin three to four times faster than cotton to help keep babies dry. Similar to wool, the fabric's hollow microfiber also keeps little ones warm, while the spandex guarantees great fit and long-lasting wear. This breathable and moisture-wicking blend is the ideal all-weather choice.
The retail price range for the collection is $18 to $34, with sizes ranging up to 9 months for Fall 2016 and expanding up to 18 months for the Spring 2017 season. The Fall collection is now available at Nordstrom.
This new brand extension from Jaxxwear is the latest addition to The World of Eric Carle’s robust brand licensing program, which spans categories including toys, games, apparel, accessories, home décor, stationery, gifts, classroom supplies and mobile apps.
JLG Heats Up Summer with Corona Grilling Accessories from SmartWorks Consumer Products
The Joester Loria Group, the exclusive brand licensing agency for Constellation Brands’ beer portfolio, has tapped SmartWorks Consumer Products, a leader in outdoor products, to launch a collection of Corona branded BBQ grilling accessories.
No summer party is complete without great food and the #1 imported beer, Corona Extra. Launching in Spring 2017, the Corona grilling accessories will equip everyone from the casual to the pro griller with everything they need for a successful BBQ. The line will consist of BBQ tools, utensils and prep accessories, all with innovative design features that will take your summer grilling experience to the next level. Designed with the BBQ enthusiast in mind and at an affordable price point ranging from $10 to $30, the product will launch at mass, specialty and national retail chains.
“Celebrating summer days with friends and family is at the heart of the Corona brand experience,” said Debra Joester. “SmartWorks’ innovative Corona tools, utensils and prep accessories are designed for fun and easy summer entertaining.”
Corona’s new brand extension was featured by License! Global. The Joester Loria Group has developed an extensive brand licensing program for Constellation Brands’ beer portfolio including recent deals for Pacifico sunglasses from Knockaround and a variety of home accessories for Corona and Pacifico.
The Very Hungry Caterpillar Licensing Program Thrives in Japan
As the brand licensing agency for The World of Eric Carle, The Joester Loria Group has developed several partnerships to extend the brand around the world.
To bring the brand and the iconic Very Hungry Caterpillar to Japan, JLG partnered with Cosmo Merchandising. Atsushi Ohno and Miho Shirai from Cosmo Merchandising, Japan, recently joined Debra Joester and Jackie Demaio of The Joester Loria Group at Licensing Expo in Las Vegas and also in New York, to discuss the 300% growth of The Very Hungry Caterpillar licensing program in Japan over the past 3 years. The JLG team is thrilled to collaborate with Cosmo in Japan, where the World of Eric Carle and the iconic Very Hungry Caterpillar are an exceptional success in the infant and toddler categories.
Some recent successes for The World of Eric Carle in Japan include a collaboration with Sanrio for a Very Hungry Caterpillar x Hello Kitty line of licensed products, Very Hungry Caterpillar pop up shops and cafes and an upcoming department store event in Osaka.