The Joester Loria Group is building on The World of Eric Carle’s successful brand licensing program with a new collection of infantswear from longtime partner Jaxxwear. With a unique fabrication that features Eric Carle’s iconic characters, the new collection is one of the only licensed character apparel lines in the better infant wear market.
Made of a superior-weight viscose from bamboo and spandex blend, the new range has a softer, more luxurious texture than cotton. Additionally, the viscose from bamboo blend fabric absorbs moisture away from the skin three to four times faster than cotton to help keep babies dry. Similar to wool, the fabric's hollow microfiber also keeps little ones warm, while the spandex guarantees great fit and long-lasting wear. This breathable and moisture-wicking blend is the ideal all-weather choice.
The retail price range for the collection is $18 to $34, with sizes ranging up to 9 months for Fall 2016 and expanding up to 18 months for the Spring 2017 season. The Fall collection is now available at Nordstrom.
This new brand extension from Jaxxwear is the latest addition to The World of Eric Carle’s robust brand licensing program, which spans categories including toys, games, apparel, accessories, home décor, stationery, gifts, classroom supplies and mobile apps.
