The Joester Loria Group, the exclusive brand licensing agency for Constellation Brands’ beer portfolio, has tapped SmartWorks Consumer Products, a leader in outdoor products, to launch a collection of Corona branded BBQ grilling accessories.
No summer party is complete without great food and the #1 imported beer, Corona Extra. Launching in Spring 2017, the Corona grilling accessories will equip everyone from the casual to the pro griller with everything they need for a successful BBQ. The line will consist of BBQ tools, utensils and prep accessories, all with innovative design features that will take your summer grilling experience to the next level. Designed with the BBQ enthusiast in mind and at an affordable price point ranging from $10 to $30, the product will launch at mass, specialty and national retail chains.
“Celebrating summer days with friends and family is at the heart of the Corona brand experience,” said Debra Joester. “SmartWorks’ innovative Corona tools, utensils and prep accessories are designed for fun and easy summer entertaining.”
Corona’s new brand extension was featured by License! Global. The Joester Loria Group has developed an extensive brand licensing program for Constellation Brands’ beer portfolio including recent deals for Pacifico sunglasses from Knockaround and a variety of home accessories for Corona and Pacifico.