As the brand licensing agency for The World of Eric Carle, The Joester Loria Group has developed several partnerships to extend the brand around the world.
To bring the brand and the iconic Very Hungry Caterpillar to Japan, JLG partnered with Cosmo Merchandising. Atsushi Ohno and Miho Shirai from Cosmo Merchandising, Japan, recently joined Debra Joester and Jackie Demaio of The Joester Loria Group at Licensing Expo in Las Vegas and also in New York, to discuss the 300% growth of The Very Hungry Caterpillar licensing program in Japan over the past 3 years. The JLG team is thrilled to collaborate with Cosmo in Japan, where the World of Eric Carle and the iconic Very Hungry Caterpillar are an exceptional success in the infant and toddler categories.
Some recent successes for The World of Eric Carle in Japan include a collaboration with Sanrio for a Very Hungry Caterpillar x Hello Kitty line of licensed products, Very Hungry Caterpillar pop up shops and cafes and an upcoming department store event in Osaka.