MOBILEPOWER PARTNERS WITH CAR AND DRIVER FOR INNOVATIVE, AUTOMOTIVE POWER-PRODUCT LINE

In a brand licensing deal brokered by The Joester Loria Group, MobilePower, LLC, in partnership with Hearst’s Car and Driver magazine, has developed a line of Car and Driver-branded automotive power products and multi-functional work lights.

Driven by MobilePower, the Car and Driver collection launched exclusively on the Home Shopping Network.  The new line of products, developed in collaboration with the experts at Car and Driver, include the latest technology and innovation.  The collection includes a  variety of Car Jump Starter and Device Chargers, each containing lithium-ion jump starters and a battery-less jumper that never needs charging.  The collection provides drivers with the confidence of knowing they are prepared for any unexpected roadside power emergency. Also included in the collection is the Car and Driver Rechargeable Work Light System. The cordless construction of the Work Light allows you to use it anywhere.  

Following the exclusive launch on Home Shopping Network, the full Car and Driver collection of power products is now available at automotive retailers, hardware and home centers, big box retailers and online retailers.  Price points range from $39.95 to $195.95.

Car and Driver is known for its expert editorial team that is highly regarded by car enthusiasts and automotive manufacturers for their integrity, engineering backgrounds and high standards. The magazine boasts the largest audience of any monthly automotive magazine and is the leading source for automotive enthusiasts and in-market car buyers.

Car and Driver Dash Cams Debut At CES

Last week more than 170,000 attendees gathered in Las Vegas for the annual Consumer Electronics Show (CES). More than 3,600 exhibitors were on hand to showcase the latest technological advances and a new line of Car and Driver branded dash cameras was one of the exciting new developments on display. In a brand licensing deal brokered by The Joester Loria Group, Car and Driver has joined forces with Summit CE Group on the new collection.

Dash cams have become popular as their video footage can quickly and decisively settle car accident disputes and they are widely used by police departments.  The Car and Driver dash cams have a variety of features including 1080p recording, loop recording, accident/motion detection, auto on/off, parking mode, night vision to Wide Dynamic Range, a GPS logger, a lane departure warning, speed alerts and can suction to a windshield for easy use; they will also be available in an Android-powered touchscreen model. All of the models are plug and play, so they do not require any hardwire installation. Prices will range from $39 up to $299 and the line will be available for the spring 2016 season at leading consumer electronic stores, auto care stores and online retailers.

Car and Driver’s new brand extension was covered by Mashable, Ubergizmo and TWICE.  

JLG EXPANDS CAR AND DRIVER LICENSING PROGRAM

As the brand licensing agency for Hearst Publications, The Joester Loria Group has brokered a deal to extend the Car and Driver automotive accessories program with Argento SC with the addition of new products.

The expanded collection will build off the successful launch of the Car and Driver car care accessories program that launched in 2013 and introduce new categories such as automotive cleaning supplies, garage organization items, and pet products for automotive use.

The licensing partnership between Car and Driver and Argento SC brings a unique know-how to the car care accessories category, while delivering the quality and innovation that consumers seek in solution-based automotive gear. More than 10.7 million automotive brand loyalists trust the Car and Driver brand. From the initial launch of a core line of Car and Driver automotive accessories to now, Argento continues to deliver on the Car and Driver brand promise.

As the frequency of Americans traveling with pets increases, concern for their animal’s safety grows as well. As a result, car pet products, such as safety restraints, booster seats, portable steps, and barriers, are a main focus of the expanded product offering.

Look for the expanded Car and Driver automotive accessories program to hit retail later this year.