The Joester Loria Group has brokered a new brand licensing partnership on behalf of The World of Eric Carle, the award-winning publishing franchise inspired by the books of Eric Carle, with Tattly Temporary Tattoos. The Very Hungry Caterpillar temporary tattoos feature a selection of classic Eric Carle collage artwork from his widely-recognized picture book, The Very Hungry Caterpillar.
The temporary tattoos in The Very Hungry Caterpillar set capture the rich colors and textures of the artist’s original collages and will be avaiable for sale on Tattly.com starting on April 5, 2016. Featuring images of the caterpillar as it eats its way through an apple, a strawberry, and a slice of watermelon, this collection follows Eric Carle’s iconic character as it metamorphosizes from a very hungry caterpillar into a beautiful butterfly, bringing the beloved 1969 children’s classic to life in a whole new way.
In addition to Tattly.com, the set will also be available at select retailers and local boutiques. The set will retail for $15.00 and is made in the USA.
The Joester Loria Group is the worldwide licensing agent for The World of Eric Carle. JLG has developed a wide range of brand extensions for The World of Eric Carle, including the live theater production, The Very Hungry Caterpillar Show and Other Timeless Stories, which debuted on Broadway earlier this week.