Every year, the annual LIMA Awards honor the best achievements in licensing throughout the previous year across 20 categories. The Joester Loria Group is proud to have received six LIMA Award nominations this year across a variety of categories. The winners will be revealed at this year’s ceremony on June 21 during Licensing Expo in Las Vegas.
The Very Hungry Caterpillar/The Word of Eric Carle has been nominated in the licensed program, art/design property category. The World of Eric Carle has an extensive brand licensing program with more than 135 licensees sold in over 40,000 doors in 15 plus countries, which generated $130 million in sales and 500 million impressions in 2015. New 2015 initiatives included partnerships with Gymboree, Whole Foods, Hello Kitty and Sanrio Japan stores, Big W, Debenham’s and a sold out live show in Australia. Additionally, Very Hungry Caterpillar apps topped the iTunes and Android charts around the world.
The Very Hungry Caterpillar 365 Everyday Value® cereal and juices at Whole Foods were nominated in the licensed products - food/beverage category. Whole Foods Market partnered with The Eric Carle Studios to develop The Very Hungry Caterpillar 365 Everyday Value® cereal and juices in over 420 stores across the US and Canada in 2015. The product was featured in marketing and promotional initiatives including themed events resulting in over 252 million impressions.
Story Toys’ The World of Eric Carle/The Very Hungry Caterpillar apps were nominated in the licensed products - digital category. Very Hungry Caterpillar & Friends – First Words, quickly entered the iTunes top 10 in the kids category in the US, UK, Germany & Japan and My Very Hungry Caterpillar, the first 3D interactive form app based on the “Caterpillar” received several prestigious awards and was the no. 1 iTunes kids app in over 20 countries. Both apps were supported with robust marketing campaigns.
Constellation Brands’ Corona has been nominated in the licensed program - food and beverage / restaurant property category. Corona licensing posted 60% growth after being refreshed with new licensees and creative assets across 230 products in more than 15,000 retail doors. In 2015, JLG added more than 20 licensees in key segments including fashion, accessories, footwear, beach gear, glassware, home décor, giftware, and electronics. Walmart was a key retail driver with 350% more SKUs than in 2014. New retail partners included Zumiez, Pac Sun, Macy’s and resort stores. Additionally, retail promotions were successfully executed at Sam’s Club and Total Wine.
In the licensed products - apparel/footwear/accessories category, the Corona apparel and footwear collection from Bioworld Merchandising has been recognized. Bioworld closely collaborated with Corona to refresh and re-launch an expanded assortment of products and secure placement at key accounts for Spring 2015. Bioworld’s collections helped grow Corona sales bynearly 45% compared to 2014. Retail partners include Walmart, Target, Kohl’s, J.C. Penney, Nordstrom, Urban Outfitters, Pac Sun, Spencer’s, Meijer, Fred Meyer, Shopko and Stage.
Car and Driver’s automotive gifts and accessories from Argento SC have been nominated in the licensed products - appliances/ automotive/ electronics/ hardware/housewares/paint category. The Car and Driver “Approved Selection” automotive accessories and lifestyle products by Argento SC grew 70% in 2015, and continues to expand to new products and retail distribution. The assortment includes automotive cleaning products, emergency assistance and tools, cargo solutions and organization, lighting, mobile accessories and pet travel products. The products are placed in over 5,000 doors in accounts including Bed Bath & Beyond, TJ Maxx, Ross, Beall’s, Marshall’s as well as online through Walmart.com and Amazon.
The Joester Loria Group is proud to have developed these exceptional brand licensing program with our clients.