The Joester Loria Group has brokered a brand licensing deal for its client Mountain Dew for a new collection of apparel and accessories from Matix Clothing. The new Fall 2017 line features Mountain Dew’s popular retro logo and first debuted at Dew Tour over the summer.
The eight-piece modern-fit, vintage collection includes flannels, hoodies, hats and tees and is now available in select stores and online at matixclothing.com. The release is supported with a digital and social media campaign across Instagram and Facebook.
Amateur California skateboarder Reemo Pearson, a sponsored rider for both Mountain Dew and Matix Clothing Co., played a key role in the creation of the new collection, cohesively linking the brands through vintage appeal and a modern, stylish fit.
“Working on this project with Mountain Dew has given Matix Clothing Co. a unique opportunity to collaborate with Mountain Dew’s pro and am skateboarders including Reemo Pearson and Jordan Maxham,” said Gabe Clement, marketing manager for Matix Clothing Co. “We have captured the nostalgia around Mountain Dew by incorporating their throwback logo and tying in the skate look and feel that comes from the roots of the Matix brand.”
The Joester Loria Group develops ongoing lifestyle brand collaborations for Mountain Dew including a variety of partnerships with leading skate lifestyle brands: Mighty Healthy, GIRLand HEX. This exciting new partnership with Matix was featured by License! Global, Stupid Dope, High Snobiety and Baller Status.