The Joester Loria Group, the exclusive licensing agency for Constellation Brands’ beer portfolio, has added two new apparel partners to Modelo and Corona’s brand extension program. Loudmouth Golf, a leader in fashion and lifestyle golf apparel, and Textiss USA brand CrazyBoxer, purveyor of fashion-forward boxer shorts, have both signed on as new licensees.
Launching in January 2018, Loudmouth Golf’s line will consist of Modelo and Corona-inspired apparel sets, utilizing bright designs and fabrics. CrazyBoxer’s line will launch for the Spring/Summer 2018 season and include more than a dozen Corona boxer shorts designs.
“Both Corona and Modelo have a distinct heritage that lends itself to great lifestyle product,” said Debra Joester, President of JLG. “We are delighted to partner with Loudmouth and CrazyBoxer, companies that have exceptional creative vision and a keen understanding of these brands.”
JLG has built a comprehensive brand licensing program for both Corona and Modelo in categories spanning fashion, accessories, footwear, beach gear, glassware, home décor and giftware. Constellation Brands’ new brand extensions were featured by License! Global.