JLG has been appointed by leading floral and gourmet foods gift retailer and distribution company, 1-800-FLOWERS.COM, Inc, as its exclusive brand licensing agent of record in the United States & Canada. JLG has been retained to represent the company’s extensive portfolio of premium brands including Harry & David® (premium, gourmet fruit and gourmet items), The Popcorn Factory® (popcorn and specialty treats), Cheryl’s® (cookies and baked gifts), Wolferman’s (premium English muffins and breakfast treats), Moose Munch® (ultimate gourmet popcorn) and 1-800-Flowers.
1-800-FLOWERS.COM, Inc. conducted an extensive brand licensing agency search with the goal of leveraging licensing to further engage consumers and expand the footprint for its portfolio of brands.
“We are delighted to partner with JLG to extend our exceptional portfolio of brands,” said Ian Hardman, SVP, Enterprise Strategy & Business Development, 1800 Flowers. “We look forward to providing our brands’ millions of loyal consumers with exciting new products in both consumable and lifestyle categories.”
JLG will implement a strategic merchandising and brand licensing program aligned with each of the key 1-800-FLOWER brands. The program will include branded food extensions for Harry & David, the premium gifting brand, Cheryl’s Cookies, and Wolferman’s and gardening and floral category extensions for 1800Flowers as well as lifestyle merchandise that extends the essence of each brand.
“We are excited to partner with 1-800-FLOWERS in extending its portfolio of premium brands,” said Debra Joester, President & CEO The Joester Loria Group. “Each brand offers a unique history of product innovation, consumer awareness and premium positioning, and provides the platform for quality food extensions and lifestyle products.”
License! Global shared the news of JLG's newest client.