The Joester Loria Group, exclusive licensing agency for PepsiCo, is excited to announce the addition of Bioworld Merchandising, a leader in licensed apparel and accessories.
Bioworld will develop a lifestyle collection of Pepsi and Mountain Dew inspired men’s, women’s, and junior’s apparel and accessories. Launching fall 2017, the extensive collection will feature Pepsi and Mountain Dew’s iconic logos and graphics, influenced by current trends in fashion and pop culture.Tapping into the 90’s trend, Bioworld will launch with Crystal Pepsi themed t-shirts at Nordstrom for the fall 2017 season. In addition, Bioworld is targeting top retail distribution across all channels including; mass, department, specialty and online.
Bioworld’s PepsiCo collection is just the latest addition to the brand’s licensing portfolio. Other recent brand partnerships include Knockaround Sunglasses and STORY.