JLG Expands PepsiCo Brand Licensing Program with Bioworld Merchandising

The Joester Loria Group, exclusive licensing agency for PepsiCo, is excited to announce the addition of Bioworld Merchandising, a leader in licensed apparel and accessories.

Bioworld will develop a lifestyle collection of Pepsi and Mountain Dew inspired men’s, women’s, and junior’s apparel and accessories. Launching fall 2017, the extensive collection will feature Pepsi and Mountain Dew’s iconic logos and graphics, influenced by current trends in fashion and pop culture.Tapping into the 90’s trend, Bioworld will launch with Crystal Pepsi themed t-shirts at Nordstrom for the fall 2017 season. In addition, Bioworld is targeting top retail distribution across all channels including; mass, department, specialty and online.

Bioworld’s PepsiCo collection is just the latest addition to the brand’s licensing portfolio. Other recent brand partnerships include Knockaround Sunglasses and STORY.  

Aquafina’s Brand Licensing Program Expands Into Drinkware

In a brand licensing deal brokered by The Joester Loria Group, PepsiCo has partnered with Premier Kitchen Products (PKP), a division of Wiesner Products, to launch the Aquafina Hydration line.  PKP specializes in designing, developing and producing high quality, innovative, branded and private label non-electric kitchen products. Aquafina is the #1 bottled water brand in the US, with over 93% brand awareness.

With the Aquafina collection, PKP is introducing a broad range of products that upgrade your daily water intake. PKP is currently developing eye-catching and multi-functional Aquafina hydration bottles using custom shapes, colors and materials including glass bottles with fabric sleeves, glass bottles with silicone protectors, double wall bottles, stainless steel bottles, shaker bottles and external chiller bottles. Aquafina drinkware will launch holiday 2016 at specialty and mass retailers.

Additionally, Aquafina infuser bottles will launch in 2017.  Fruit or vegetables can be placed at the bottom of the bottle and covered by a strainer that allows water to flow through the tube for a flavorful and refreshing taste experience.

This new brand extension will reinforce the Aquafina message that hydration is essential for healthy bodies.