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Dena Designs’ QVC Debut

Dena Designs QVC Brand Licensing Agency

The Joester Loria Group’s client Dena Designs recently debuted her extensive range of handbags, small accessories, carry-on luggage and travel bags on QVC May 19th, with key pieces selling out within minutes. The collection was sold individually as well as in sets, and blends Dena’s signature hand-painted florals with intricate patterns and modern geometrics.

Dena collection bags feature hand-painted designs created personally by Dena, which are applied to effortless silhouettes with great commercial appeal. Additionally, each piece uniquely offers a 'gift' with each purchase as most styles come with a coordinating wallet, cell phone holder, key fob or personal pouch. The collection is crafted in elevated coated canvas with genuine leather and/ or suede trims with retail prices ranging between $50 - $175.

Dena's next show will air on August 7th on QVC.

As the brand licensing agency for Dena Designs & Happi by Dena, The Joester Loria Group has expanded the brand into a variety of categories including home decor and accessories, gifts and stationery among others.

tags: Dena Designs, happi by Dena, Brand Licensing, Brand Extensions, QVC
Thursday 07.13.17
Posted by Joester Loria
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Licensing programs engineered by the Joester Loria Group do more than just increase brand awareness.
Our marketing know-how, retail expertise and creative excellence significantly impacts consumer engagement and help brands grow!
Joester Loria Group  | 30 Irving Place, 10th Floor.  New York, NY 10003  |  212.683.5150  |  info@tjlgroup.com