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Mountain Dew Gets Patriotic With New Flavor

DewSA Brand Licensing Mountain Dew

The Joester Loria Group’s client Mountain Dew has introduced a limited-edition patriotic flavor, Dew-S-A, available only throughout the rest of the summer. Inspired by Dew Nation, this limited edition soft drink combines Mountain Dew’s Code Red, Whiteout and Voltage flavors. Additionally, a specially-designed can features a red, white and blue color palette and stars and stripes motifs.

To help promote Dew-S-A, Mountain Dew enlisted race car driver Dale Earnhardt Jr. for a fun infomercial-inspired commercial that explains the new flavor, which has already been flying off the shelves. As the brand licensing agency for Mountain Dew, The Joester Loria Group helped partner the brand with newly appointed licensee Trevco to create a Dew-S-A t-shirt that is now available on Amazon. Dale Earnhardt Jr. wears the new t-shirt in the Dew-S-A commercial.

Dew-S-A has been featured by Thrillist and Fox Sports among other outlets.  

tags: Brand Licensing, Brand Extensions, Mountain Dew
Monday 07.03.17
Posted by Joester Loria
Newer / Older

Licensing programs engineered by the Joester Loria Group do more than just increase brand awareness.
Our marketing know-how, retail expertise and creative excellence significantly impacts consumer engagement and help brands grow!
Joester Loria Group  | 30 Irving Place, 10th Floor.  New York, NY 10003  |  212.683.5150  |  info@tjlgroup.com