Dena Designs’ QVC Debut

The Joester Loria Group’s client Dena Designs recently debuted her extensive range of handbags, small accessories, carry-on luggage and travel bags on QVC May 19th, with key pieces selling out within minutes. The collection was sold individually as well as in sets, and blends Dena’s signature hand-painted florals with intricate patterns and modern geometrics.

Dena collection bags feature hand-painted designs created personally by Dena, which are applied to effortless silhouettes with great commercial appeal. Additionally, each piece uniquely offers a 'gift' with each purchase as most styles come with a coordinating wallet, cell phone holder, key fob or personal pouch. The collection is crafted in elevated coated canvas with genuine leather and/ or suede trims with retail prices ranging between $50 - $175.

Dena's next show will air on August 7th on QVC.

As the brand licensing agency for Dena Designs & Happi by Dena, The Joester Loria Group has expanded the brand into a variety of categories including home decor and accessories, gifts and stationery among others.

Dena Designs Expands Into Bags and Travel Accessories

In a brand licensing deal brokered by The Joester Loria Group, Dena Designs Inc. is partnering with Bag Studio LLS, for a multi-category program to expand the Dena Designs and happi by Dena brands to a collection of bags and travel accessories.

The extensive range includes bags, handbags, small leather goods, wallets, umbrellas, as well as carry-on luggage, travel accessories, cosmetics bags, pet carriers, backpacks and computer and tablet cases. The collection will be sold individually as well as in sets and combines Dena’s signature hand-painted florals, intricate patterns and modern geometrics. The collection made its debut at 2017 New York Accessories Market Week in February and will launch at retail for the Spring 2017 season. The new accessories will be promoted via social media and influential blogger features.

Dena’s top-selling products have generated over $500 million in sales worldwide. With a paintbrush in hand, Dena’s collections bring to life a new world of color and design that is fresh, inviting and brimming with joy.  The Joester Loria Group manages an extensive brand licensing program for Dena Designs, spanning 30 leading licensing partners who bring Dena’s vibrant art into the lives of millions of consumers who relish her signature bright colors and joyous prints on everything from accessories, cards and gifts to toys, books, bedding and a wider range of decorative products for the home.

Spotlight on Dena Designs

The Joester Loria Group’s client Dena Designs has a partnership with Westpoint Home for the Dena Home collection of home decor and accessories. To celebrate the launch of the new Spring line, Westpoint Home featured an interview with designer Dena Fishbein on their blog.

In the interview, Dena shared how her background in painting helps inspire her bold and geometric textile designs. Dena said she is influenced by painters like Matisse for their use of color and pattern and this aesthetic is reflected in the bedding and home accessories that she created for Westpoint Home.

Dena also shared her tips for creating a beautiful sanctuary in your bedroom including adding your favorite pieces into the design and enhancing the space with fresh flowers and decorative pillows.

The Dena Home bedding collection includes quilts, comforters and duvets and a complete assortment of coordinating decorative pillows and accessories and is available at better department stores.