The Joester Loria Group’s client Dena Designs recently debuted her extensive range of handbags, small accessories, carry-on luggage and travel bags on QVC May 19th, with key pieces selling out within minutes. The collection was sold individually as well as in sets, and blends Dena’s signature hand-painted florals with intricate patterns and modern geometrics.
Dena collection bags feature hand-painted designs created personally by Dena, which are applied to effortless silhouettes with great commercial appeal. Additionally, each piece uniquely offers a 'gift' with each purchase as most styles come with a coordinating wallet, cell phone holder, key fob or personal pouch. The collection is crafted in elevated coated canvas with genuine leather and/ or suede trims with retail prices ranging between $50 - $175.
Dena's next show will air on August 7th on QVC.
As the brand licensing agency for Dena Designs & Happi by Dena, The Joester Loria Group has expanded the brand into a variety of categories including home decor and accessories, gifts and stationery among others.